Pioneering technology increased effectiveness of Google Shopping Ads by 62 percent on mobile devices
SAN FRANCISCO, April 27, 2016 / PRNewswire/ -- Ad Bacon, a digital ad optimization solutions company, today announced one of its signature products, Bid Skillet, was named a finalist for a 2016 Kenshoo Infinity Award.
"We are honored to receive this important recognition from Kenshoo," said Ty Martin, CEO of Ad Bacon. "We know that brands and agencies are investing heavily in product advertising channels like Google Shopping, and we are committed to helping them to maximize return on investment."
Bid Skillet was recognized for using its innovative technology to increase the effectiveness of Google Product Listing Ads managed by Chacka Marketing, a leading digital marketing agency, on behalf of a leading retailer.
Using its proprietary algorithm and external signals, Bid Skillet predicted the products that had the greatest likelihood of driving positive return on advertising spend. With this intelligence, it recommended bidding and targeting settings that fed into Kenshoo. The campaign quickly achieved substantial growth, including 62 percent increase in revenue derived from Google Product Listing Ads (PLAs) on mobile devices.
"We're always on the lookout for smart technology to help further campaign performance. Google PLA campaigns are a significant part of our retail partner programs, and we're excited about Bid Skillet's approach to proactive optimization," saidRyan Booth, COO of Chacka Marketing.
Kenshoo's annual Infinity Awards showcase the best work by marketers who use the Kenshoo suite in innovative ways and achieve tangible success metrics. The finalists were announced Tuesday at the 2016 K8 Kenshoo Global Client Summit in Half Moon Bay, California.
"A lot of advertisers think they are already getting the maximum results from their product advertising campaigns, so we hope this recognition raises awareness that there's usually more revenue on the table," continued Martin. "We're excited about empowering agencies like Chacka and technologies like Kenshoo with innovative ways to increase performance."
To view the case study, visit http://www.BidSkillet.com/case-studies.
About Ad Bacon
Ad Bacon delivers innovative technology to enhance search, social and product ad performance for digital marketing teams and agencies. Its product suite includes Ad Bacon Trends, which recommends optimizations - including new content, keywords and ad copy – for paid search and social campaigns, and Bid Skillet, which leverages predictive signals to optimize product feed-driven channels like Google Shopping, even when historical data is scarce. To learn more, please visit http://www.AdBacon.com.
About Chacka Marketing
Chacka Marketing is a premier digital marketing agency, specializing in paid search engine marketing, social advertising and direct response consulting services. Chacka Marketing's proven approach to digital advertising drives wins for clients by combining the best people with the most innovative technology. To learn more, please visit http://www.ChackaMarketing.com.